When I started thinking about how to advertise my language-app English a Day I initially wanted to hire a marketing guru. Or someone who’s more specialized and experienced in this kind of work than I am. But at the same time I had the feeling that a language app should also be shown in pictures. Not too much in words. So I decided to at least give it a try, hired Stephan (photographer, videomaker and many more things), asked for volunteers from my testing group (colleagues, neighbors and friends), chose some bouncy music and created an appealing promo to give potential learners of English a snappy insight in what English a Day is. Answer: it’s about apples and becoming smarter!
Curious? Watch this: